About JoAnna
Forget the old playbook.
Relevance today requires communications strategies as dynamic as the companies behind them.
I’m a strategic communications leader with 15 years of experience helping brands find their authentic voice and share it in ways that drive real business impact. After working with high-growth startups to billion-dollar IPOs, I've learned that the best strategies aren’t built from templates.
They evolve with today’s landscape, meeting audiences where they actually are.
The Path That Led Here
My approach was shaped by building communications programs from scratch, not inheriting someone else’s strategy.
At Talkspace, I built communications from the ground up, taking the company through their $1.4B SPAC transaction. My efforts drove 240% growth in media coverage in 2020 and helped establish both the Talkspace brand and the broader digital mental health category.
At Oscar Health, I orchestrated communications for some of the highest-stakes moments a company can face—navigating leadership changes, driving corporate milestones, and launching new products. These weren’t campaigns pulled from a playbook—they required strategic thinking, authentic storytelling, and flawless execution.
These experiences reinforced a core belief: exceptional communications isn’t about budget or access. It’s about telling the right story, the right way.
Why I Started Leo Communications
I started Leo Communications to give companies what agencies rarely deliver: strategies built for business impact, not agency convenience.
Too many leaders are frustrated with firms that recycle the same process, measure success by vanity metrics, and keep teams dependent instead of empowered.
Leo was built to flip that model. To create integrated strategies anchored in business goals, not media lists. To build an always-on presence instead of campaign-driven noise. To meet audiences where they actually are.
Leo Communications stands for clarity over jargon, trust over tactics, and stories told with courage.
Industry Focus:
Healthcare
Wellness
Technology/AI
Lifestyle
Education
Entertainment
Nonprofit
Areas of Expertise:
Media & Messaging: Earned media, executive thought leadership, content strategy, crisis management, reputation management
Corporate & Financial: Corporate communications, financial communications, investor relations support
Leadership & Internal: Media training, internal communications, CEO and leadership transitions
Brand & Digital: Product launch communications, strategic brand partnerships, corporate social responsibility, digital strategy, large-scale events, celebrity partnerships
For Companies Ready to Evolve
If you’re ready to stop sounding like everyone else and build a communications engine that drives results, let’s talk.
Your authentic voice is your competitive advantage. Let me help you use it strategically. The result: stronger brands, greater credibility, and communications that actually move business forward.